November 2006 Monthly Newsletter

Most Outstanding WebCenter Owner of the Month: John Zaino

October is tied for the highest selling month ever for Dollars by Design. Which is why John Zaino’s victory is especially sweet: to be the top producing WebCenter owner for this top-selling month. Congratulations: John Zaino, the Most Outstanding WebCenter Owner for October 2006!!! Sensational job!
10 Common Sales Pitfalls
Would you like to make your customers happier, improve your sales and earn more money? Check out this list of the 10 most common sales pitfalls. You may find some familiar. If so, then do something about it. Make changes now to your sales approach and take back control of your WebCenter business.

1. Failing to prospect for new customers. This is the #1 mistake!
Even when sales are at their peak, ALWAYS devote time looking for more customers. No business can survive without a constant influx of new customers.
2. Don’t prejudge your customers.
Salespeople routinely miss sales opportunities because they let appearance stand in the way of making a sale. Remember, you can never judge a book by its cover.
3. Being unprepared.
Before you pick up the phone or walk into that business, make sure you are prepared. Know your product, what you are going to say and how to answer any question that you may be asked.
4. Not listening.
This is another big sales mistake. You can’t sell to someone if you don’t know what they want. Listen to your customers, identify their needs and then fill them.
5. Not knowing your customer’s needs.
Do some research before the sales meeting and get a good idea of the prospect's likes, dislikes, interests, and manner of doing business. Always ask yourself what specific tools and features would be especially beneficial for this customer. Also, try to get a good feel as to what type of marketing budget they can afford so that you can set the price accordingly.
6. Overselling.
A nonstop sales pitch leaves your potential customer with no room to make an intelligent decision. There is a fine line between being a good salesperson and being pushy or obnoxious. Know when to stop selling.
7. Going off topic.
Some salespeople overdo the need for a “relationship” with excessive chatter. Don’t veer your prospects away from the sale by going on tangents. Stick to the topic at hand.
8. Jumping straight to the sale.
In any type of sales business, you need to establish a relationship. Do not rush them into a sale. Take the time to educate your customer about how your complete Web site solution will benefit them, and you are much more likely to be rewarded with a sale.
9. Not closing the sale.
This is the flipside of the mistake above. Once you have provided your customer with the information he or she needs, ask if the customer is ready to make a purchase. It may seem unnecessary, but sometimes asking for the sale may be just the perfect nudge your customer needs to make a final decision.
10. Not following up on leads.
Just because someone does not buy immediately does not mean they will not be interested later -- particularly if they requested information. Follow-up is a critical aspect of sales that is too often neglected. In fact, some of the easiest sales you will ever make are from follow-ups. It may be that all they need is a little extra time to make up their mind or get their budget together.
Did you know?
More than one in eight U.S. adults demonstrate signs of Internet addiction, according to a Stanford University study released this week. The study surveyed 2,513 U.S. residents about their online habits.
(Source: Stanford University)

Did you know?
Microsoft Internet Explorer is used by approximately 86% of the world’s Internet user population; Mozilla Firefox follows with 11.49%.
Make sure you check out all the latest WebCenter owner information, news, updates, Conference Calls and more at Enjoy your month.

This Month's Newsletter
May 2007 Monthly Newsletter
Most Outstanding WebCenter Owners of the Month: Suzanne Duffy and William Trabulsie
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Tip of the Month
May 2007 Tip of the Month
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